“The $100 Billion Shein Phenomenon, Explained”

As I said, Texas is a land of contrasts.  And speaking of contrasts, contrasting things often co-exist and be successful.  For those of you with young-ish daughters, there’s a good chance they’ve shopped at both Shein and Reformation.  While the former is fast fashion on HGH, the latter is very much focused on sustainability.  Their scale is very different, but each is culturally relevant.  We hear so much about ESG, especially from Generation Z, but, as the article states, “The meteoric rise of Shein uncovers an uncomfortable truth: the very generation that says they care about sustainability are also the ones powering Shein’s sales.”