“1,000 True Fans”
This is a classic essay, first published in 2008. So much has changed since then - influencer marketing, the creator economy, Patreon, etc. But I think this post is not solely relevant for those that are creators or striving to be creators. The methodical way that Kevin Kelly explains his POV is easy-to-follow and applicable to living your life with greater focus and developing deeper, more meaningful relationships, both professional and personal.